Copywriting

WHAT IS COPYWRITING?

Today, copywriting is an integral part of building a marketing strategy. It is what allows you to present your product or service in a way that will arouse the desired reactions among potential customers and allow you to stand out from the competition.

Copywriting involves creating content that… sells. The main goal is to write in a way that:

  • arouse interest,
  • fix the message in the memory of the recipient,
  • cause a specific reaction from the reader.
  • This reaction can be signing up for a newsletter, going to a brand’s website, or even directly encouraging a purchase.

It is a service of analysis and preparation of content strategy, followed by creation of content and its publication. The texts are substantive and linguistically correct, created for individual client and industry requirements.

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SEO COPYWRITING

A special type of copywriting stands out in Internet marketing - SEO copywriting. Unlike traditional sales writing, it has an impact not only on the recipient - it is also created according to the rules of SEO under Google robots.

Creators of so-called "texts for SEO" write content aimed at improving the positioning of the site and inspiring confidence in the algorithms. To do this, they adapt texts to the dynamically changing requirements of the search engine.

In the past, SEO copywriting consisted of creating low-quality, mass texts called backlinks. A few years ago, however, such activities ceased to be effective. Nowadays, texts for SEO are mainly high-quality blog articles and industry-specific texts that are valuable to the audience and elaborate on their questions.

COMPANY BLOG

Creating a company blog helps companies to build community and trust. It's also a great tool for answering all the questions and concerns of customers - it's where they can find substantive and valuable content not only about products or services, but also get to know the company and its values better.

CONTENT FOR WEBSITES

SEO copywriting is strongly associated with writing texts for websites or portals, such as for "about us" or "offer" tabs. This type of material should be written with a specific target audience in mind and with an established tone of voice. In addition, already at the stage of creating content for a new site, it is worth taking care of search engine optimization of texts.

SALES AND BUSINESS COPYWRITING

People who specialize in sales and business copywriting construct messages that increase sales of a product or service even several times. These are often texts placed on landing pages or in mailings.

COPYWRITING IN OTHER LANGUAGES

In the case of companies with an international character, it is sometimes necessary to order copywriting in a foreign language. A good copywriter will then create a text that is not only fully correct, but also adapted to the culture or values of a given nation. We create content in more than 20 different languages for our clients!

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The administrator of the personal data is CCPorter Sp. z o.o., based in Warsaw (01-171), at Młynarska 42/115.

For questions and requests regarding personal data, please contact rodo@ccporter.com or the Company’s mailing address. The purpose of the processing is to answer the question or message sent, which is the legitimate interest of the Company (i.e. Article 6(1)(f) of the RODO). If you have given your consent – we will send you marketing content through the selected communication channel (i.e. Art. 6.1.a RODO). You have the right to request access, rectification, deletion and restriction of data processing. You have the right to object on grounds related to your particular situation. You can withdraw your consent at any time, without affecting the lawfulness of processing performed before such withdrawal. You also have the right to file a complaint with the President of the Office for Personal Data Protection.

Personal data will be used by us for the period necessary to respond and then stored for a period of several months. Marketing purposes will be carried out until you withdraw your consent. Provision of personal data is voluntary, but failure to do so is linked to the inability to receive an answer to the question asked. Receiving marketing content is voluntary. Data will be transferred only to entities providing support services to us, including legal and IT services, with such entities processing data on the basis of contracts concluded with us and only in accordance with the Administrator’s instructions. In addition to the above-mentioned entities, your data may be made available only at the request of entities authorized to do so by law.

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Leave us a message

This site is protected by reCAPTCHA and Google’s Privacy Policy and Terms of Service apply.

The administrator of the personal data is CCPorter Sp. z o.o., based in Warsaw (01-171), at Młynarska 42/115.

For questions and requests regarding personal data, please contact rodo@ccporter.com or the Company’s mailing address. The purpose of the processing is to answer the question or message sent, which is the legitimate interest of the Company (i.e. Article 6(1)(f) of the GDPR). If you have given your consent – we will send you marketing content through the selected communication channel (i.e. Art. 6.(1)(a) GDPR). You have the right to request access, rectification, deletion and restriction of data processing. You have the right to object on grounds related to your particular situation. You can withdraw your consent at any time, without affecting the lawfulness of processing performed before such withdrawal. You also have the right to file a complaint with the President of the Personal Data Protection Office (uodo.gov.pl).

Personal data will be used by us for the period necessary to respond and then stored for a period of several months. Marketing purposes will be carried out until you withdraw your consent. Provision of personal data is voluntary, but failure to do so is linked to the inability to receive an answer to the question asked. Receiving marketing content is voluntary. Data will be transferred only to entities providing support services to us, including legal and IT services, with such entities processing data on the basis of contracts concluded with us and only in accordance with the Administrator’s instructions. In addition to the above-mentioned entities, your data may be made available only at the request of entities authorized to do so by law.