Marketing Strategy

MARKETING STRATEGY

Thoughtful actions count in business. Creating sales or marketing materials is no different. At the same time, many business owners have trouble developing an effective and consistent marketing strategy.

MARKETING STRATEGY - WHAT IS IT?

A marketing strategy is a set of activities that a company implements to achieve certain goals, such as increasing recognition or sales. These activities form the tactics that determine how an entity operates in the market. They determine, among other things:

  • how the brand communicates,
  • what product or service promotion activities it implements,
  • how it builds its image,
  • what communication channels it uses.

Importantly, there are many types of marketing strategies. On the basis of the main strategy of the company, special sub-strategies are created. They concern, for example, the implementation of a specific campaign, social media activities or content marketing. There are also more elaborate international marketing strategies that take into account the characteristics of specific foreign markets.

Marketing strategies always take into account, among other things, the group the brand is targeting or the characteristics of the market. Analysis of the company’s micro and macro environment is key, as well as trend analysis.

HOW MUCH DOES A MARKETING STRATEGY COST?

The price of a marketing strategy depends on the scope of the strategist’s work. If the client already has an overall company or marketing strategy that only needs to be refined, the cost is much lower. The same is true if the service is only about developing a digital marketing strategy or social media strategy.

INDUSTRIES/COMPANIES WE HAVE WORKED WITH

Our specialists have implemented activities for companies in many sectors. To date, we have worked, among others, for the construction, apparel, tourism, cosmetics, manufacturing, services, hotel industry, as well as banking and B2B sectors.

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The administrator of the personal data is CCPorter Sp. z o.o., based in Warsaw (01-171), at Młynarska 42/115.

For questions and requests regarding personal data, please contact rodo@ccporter.com or the Company’s mailing address. The purpose of the processing is to answer the question or message sent, which is the legitimate interest of the Company (i.e. Article 6(1)(f) of the RODO). If you have given your consent – we will send you marketing content through the selected communication channel (i.e. Art. 6.1.a RODO). You have the right to request access, rectification, deletion and restriction of data processing. You have the right to object on grounds related to your particular situation. You can withdraw your consent at any time, without affecting the lawfulness of processing performed before such withdrawal. You also have the right to file a complaint with the President of the Office for Personal Data Protection.

Personal data will be used by us for the period necessary to respond and then stored for a period of several months. Marketing purposes will be carried out until you withdraw your consent. Provision of personal data is voluntary, but failure to do so is linked to the inability to receive an answer to the question asked. Receiving marketing content is voluntary. Data will be transferred only to entities providing support services to us, including legal and IT services, with such entities processing data on the basis of contracts concluded with us and only in accordance with the Administrator’s instructions. In addition to the above-mentioned entities, your data may be made available only at the request of entities authorized to do so by law.

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Leave us a message

This site is protected by reCAPTCHA and Google’s Privacy Policy and Terms of Service apply.

The administrator of the personal data is CCPorter Sp. z o.o., based in Warsaw (01-171), at Młynarska 42/115.

For questions and requests regarding personal data, please contact rodo@ccporter.com or the Company’s mailing address. The purpose of the processing is to answer the question or message sent, which is the legitimate interest of the Company (i.e. Article 6(1)(f) of the GDPR). If you have given your consent – we will send you marketing content through the selected communication channel (i.e. Art. 6.(1)(a) GDPR). You have the right to request access, rectification, deletion and restriction of data processing. You have the right to object on grounds related to your particular situation. You can withdraw your consent at any time, without affecting the lawfulness of processing performed before such withdrawal. You also have the right to file a complaint with the President of the Personal Data Protection Office (uodo.gov.pl).

Personal data will be used by us for the period necessary to respond and then stored for a period of several months. Marketing purposes will be carried out until you withdraw your consent. Provision of personal data is voluntary, but failure to do so is linked to the inability to receive an answer to the question asked. Receiving marketing content is voluntary. Data will be transferred only to entities providing support services to us, including legal and IT services, with such entities processing data on the basis of contracts concluded with us and only in accordance with the Administrator’s instructions. In addition to the above-mentioned entities, your data may be made available only at the request of entities authorized to do so by law.