Social media

SOCIAL MEDIA ADVERTISING

Social media advertising is currently one of the most effective and appreciated forms of advertising. The effects of campaigns carried out on Facebook or Instagram are visible immediately. What’s more, almost any company can afford them – regardless of the marketing budget at its disposal.

HOW MUCH DOES SOCIAL MEDIA ADVERTISING COST?

The pricing of social media campaigns varies greatly. This is due to the fact that the cost of advertising is different for each social medium and for each advertising goal. For example, ads aimed at gaining customer contacts are more expensive than ads aimed at gaining new followers.

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SOCIAL MEDIA ADVERTISING CAMPAIGNS

Social media advertising campaigns can take many forms. The largest and most spectacular campaigns involve influencers and Internet users. They also often make use of various social media platforms and elicit numerous comments online. Their cost is very high, but generally pays off quickly. Most companies, however, opt for smaller advertising campaigns implemented as part of a paid social service. Their purpose is usually not to create media hype (as in the case of the campaigns described above), but to increase sales, the number of visits to the website or engagement under the company’s social media posts. Such advertising is very cost-effective for several reasons:

  • we can determine exactly what type of people the advertising content will reach,
  • thanks to algorithms, social media advertising will go only to people interested in a particular product,
  • it is possible to monitor the results of advertising on an ongoing basis,
  • it is possible to change the advertising creation at any time and at virtually no cost, thus avoiding budget burnout.

COMPANY PROFILES IN SOCIAL MEDIA

SOCIAL MEDIA IN POLAND

Currently, the most popular social media in Poland are Facebook, Instagram, LinkedIn, YouTube and the rapidly growing TikTok. However, the other platforms are still a viable advertising space for many businesses.

Instagram

Instagram is a very trendy medium today, where people look for both inspiration and knowledge. Low conversion rates and a large number of users make advertising on this portal attractive and effective for most industries.

For our clients, we also create content and aesthetically pleasing graphics that attract the attention of the audience and build brand awareness and trust. In addition to paid campaigns, we maintain company profiles and take care of community development around the brand.

Facebook

Advertising on Facebook allows you to reach the most wide audience. This is due to the fact that the platform is currently used by both young and old people. An additional advantage of the Facebook Ads system is the large number of advertising formats.

On Facebook we run company profiles, create and moderate groups, keeping in touch with the audience and creating engaging content.

LinkedIn

Advertising on LinkedIn is slightly more expensive than advertising on Facebook or Instagram. However, it provides other targeting opportunities. In addition, LinkedIn users tend to be those with a broad business interest, which is important for B2B advertisers.

YouTube

YouTube ads are relatively expensive due to the need for video or animation production. However, they are much cheaper than TV ads, so they are a good alternative to them.

Pinterest

Pinterest is a medium centered around the search for inspiration. For this reason, ads on Pinterest work especially well in the wedding, fashion, beauty, etc. industries.

Twitter

Advertising on Twitter pays off especially for politicians, journalists, as well as foundations and companies in the banking or insurance fields. This is because it is politics and the economy that the average user of this portal is interested in.

TikTok

Ads on TikTok are a new, but wildly effective, marketing trend. Contrary to appearances, there is room for most industries on this platform. At the same time, TikTok ads attract with their dynamism and customization.

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For questions and requests regarding personal data, please contact rodo@ccporter.com or the Company’s mailing address. The purpose of the processing is to answer the question or message sent, which is the legitimate interest of the Company (i.e. Article 6(1)(f) of the RODO). If you have given your consent – we will send you marketing content through the selected communication channel (i.e. Art. 6.1.a RODO). You have the right to request access, rectification, deletion and restriction of data processing. You have the right to object on grounds related to your particular situation. You can withdraw your consent at any time, without affecting the lawfulness of processing performed before such withdrawal. You also have the right to file a complaint with the President of the Office for Personal Data Protection.

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We are a marketing agency and contact center offering a wide range of online and offline advertising services. We help our clients achieve their sales goals and increase brand recognition. We run effective campaigns with local and global reach.

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Leave us a message

This site is protected by reCAPTCHA and Google’s Privacy Policy and Terms of Service apply.

The administrator of the personal data is CCPorter Sp. z o.o., based in Warsaw (01-171), at Młynarska 42/115.

For questions and requests regarding personal data, please contact rodo@ccporter.com or the Company’s mailing address. The purpose of the processing is to answer the question or message sent, which is the legitimate interest of the Company (i.e. Article 6(1)(f) of the GDPR). If you have given your consent – we will send you marketing content through the selected communication channel (i.e. Art. 6.(1)(a) GDPR). You have the right to request access, rectification, deletion and restriction of data processing. You have the right to object on grounds related to your particular situation. You can withdraw your consent at any time, without affecting the lawfulness of processing performed before such withdrawal. You also have the right to file a complaint with the President of the Personal Data Protection Office (uodo.gov.pl).

Personal data will be used by us for the period necessary to respond and then stored for a period of several months. Marketing purposes will be carried out until you withdraw your consent. Provision of personal data is voluntary, but failure to do so is linked to the inability to receive an answer to the question asked. Receiving marketing content is voluntary. Data will be transferred only to entities providing support services to us, including legal and IT services, with such entities processing data on the basis of contracts concluded with us and only in accordance with the Administrator’s instructions. In addition to the above-mentioned entities, your data may be made available only at the request of entities authorized to do so by law.